PSA Peugeot Citroen - Strategic Alliances for Competitive Advantage


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download PSA Peugeot Citroen - Strategic Alliances for Competitive Advantage case study (Case Code: BSTR211) click on the button below, and select the case from the list of available cases:

Case Studies | Case Study in Business Strategy

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR211 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Mergers | Acquisitions | Strategic Alliances
Case Length : 22 Pages
Period : 1966-2006
Organization : PSA Peugeot Citroën
Pub Date : 2006
Teaching Note : Available
Countries : France, Western Europe
Industry : Auto and Ancillaries

Abstract:

PSA Peugeot Citroën is the fourth largest automobile manufacturer in the world.

The case discusses the strategic alliances and joint ventures that the company has entered into.

The case throws light on some of the issues concerning these alliances and the benefits that the company has gained from the alliances.

It also discusses the challenges that the company faces and its future prospects.

Issues:

» To analyze the concept of strategic alliances
» To understand the possible advantages of strategic alliances
» To highlight the benefits and costs of strategic alliances in the automobile industry

Contents:

  Page No.
Introduction 1
Background Note 2
Forging Alliances 4
The Rationale Behind the Alliances 7
Going it Alone 9
Challenges 9
Outlook 10
Exhibits 12

Keywords:

PSA Peugeot Citroen, Strategic Cooperation, Alliances, Joint venture, Collaboration, Renault, Fiat, Ford, Toyota, BMW, Mitsubishi, Technology, Cars, Western Europe

PSA Peugeot Citroen - Strategic Alliances for Competitive Advantage - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.